Resources Library by ANA

Getting the full picture

This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha

Companies: Netquest, KANTAR TNS Malaysia

June 15, 2015

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations

Author: Michael E. Smith

Company: Nielsen

June 15, 2015

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business

Author: Pete Cape

Company: Research Now SSI

June 15, 2015

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations

Authors: Sjoerd Koornstra, Jasper Scheir, Ludovic Depoortere

Company:

June 15, 2015

Getting the full picture

Motherhood is a turning point in women's life where almost all their habits change. A perfect understanding of these changes is a challenge for consumer goods companies and researchers, to better define marketing strategies. Behavioral online...

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Carlos Ochoa, Mauro Fusco, Pepe Tomás, Joaquim Bretcha

Companies: Netquest, KANTAR TNS Malaysia

June 15, 2015

1 eureka moment, 2 famous ads, 3 reaps the rewards

How 3 did it: If brands come readily to mind Then profit won’t be far behind All round the world, the rule’s the same Your only objective–AIM FOR FAME When your brand needs that fame ignition You can’t rely upon cognition Replace...

Catalogue: Congress 2015: Revelations

Authors: Tom Malleschitz, John Kearon

June 15, 2015

Building a standards-of-living system for marketers

Standards-of-living (SOL) classifications are a key building block to marketing strategies. They inform every step in the brand-building framework.Historically marketers used socioeconomic variables to define these segments. However, this approach...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Driss Farissi, Othman El Ouazzani

Company: KANTAR TNS Malaysia

June 15, 2015

When should we ask, when should we measure?

The market research industry has relied for so many years on a fundamental data collection tool: the questionnaire. Transition to online research has been done by adapting this old friend to the internet. Over the last years we have witnessed the...

Catalogue: Congress 2015: Revelations

Authors: German Loewe, Carlos Ochoa, Melanie Revilla, Roos Voorend

Company: Netquest

June 15, 2015

Mindshare's journey to mobile

5000 consumers in 10 countries in the MENA region answering surveys on their mobile phone for over 12 months - the ultimate solution to get in-the-moment consumer behavior insight in the region.Mindshare was the first in the GCC to think of using...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Alistair Hill, Rabih Soueidi

Company: MindShare

June 15, 2015